In recent times, the rise of website builder online applications can be observed. Using such a free website builder one can design their own website with little to no computer skills.
Recently, web page wizards have become popular, which quickly create web pages. The whole process is as simple as a toddlers construction of block and require only basic Internet literacy. But is the web builder app worth considering as a solution? Will the web page generated by the tool be comparable to that created by a developer? First of all let’s answer the question…
What is a website builder app?
It is a system that allows you to create a website without the knowledge of computers and programming languages. The whole process takes place in a panel on the Internet, where subsequent visual elements are set up, their layout, colors of the text on the web, and then the content and images are filled in. Usually there is no access to the database, page files, server and the like.
Your own design in a website builder?
In theory, page wizards allow you to create own page layout. Unfortunately, these possibilities are very limited if we want to go even a bit away from the established template. We can do just that, what the system will allow us, so usually very little. Creating a modern design is no mean feat, and often it is impossible. Similarly implementing any interesting features that we can watch on other sites.
Do web builders use HTML?
It is important to know that the creators of the site wizards try to protect the user created websites from copying to another server out of the web builder control. In the case of the biggest and the most promoted company offering a web builder service the trick is … not using HTML (instead of the content in HTML the script loads the page data quietly in Javascript). You should ask yourself: is such a hybrid HTML and Javascript still a website?
Load times on pages generated by the web builders
Another web wizard stores two versions of the entire site on each page: one in HTML and the other in a form that is only understandable for the wizard. This results in double the volume of each page of the site. If a page is content rich, such an extra copy – ballast – can slow down the load time of the page and as a result, the user can get bored and abandon the page.
Search engine optimization
These days optimizing the pages for key phrases is the basis of SEO. Although some page wizards allow you to modify the structure or implement your own code snippet, the optimization possibilities are very limited. If you choose a web builder, we can actually forget about real SEO.
If the page is not HTML, it will fall out “in the eyes of Google”. The search engine will read and index the page, but the lack of HTML means that they will not trust you and will keep the page low in the search results.
Load time is important for SEO too (to an extent). If the not visible code on a page is more than double that of visible content, as the web builder keeps an extra version of everything, then Google will also set off an alarm, and this page will not be popular in the search engine result pages.
Web builder — Is it worth the effort?
If we plan future online marketing activities, if the site is to be a source of new customers, then the wizard is not the optimal solution. For such a site we pay very little or nothing if we choose a free plan. But we have to remember that we also invest our time: to create the site itself and its content. Going forward, if we ever decide to move the site, it may prove very troublesome.
Moving to another server a web page created by a web builder
The web builders authors do a lot to make a transfer of the site out of their control most difficult. Of course, the transfer is possible because the very nature of web pages is that there must be a HTML document somewhere. However, moving is not a simple process, it requires you to rip the page data in the form of a DOM (document model stored in browser memory).
Our company will be happy to transfer your web page created by popular wizards on your own server. More information and company offer can be found here: building web pages and shops. We have happy customers who ordered this service too.